More and more companies are turning to HubSpot for the efficient handling of their marketing campaigns as well as their customer service. This influx is due to the various features that these numerous integrations provide. In this article, we will discover three of HubSpot's must-have complementary tools.
Hotjat: The user action analysis tool
If you're already using HubSpot to promote your site, then Hotjat is the user action analysis tool you need. It evaluates the behaviors of your site visitors and detects bounce points or sources. With this analysis, you will be able to make the best decisions to improve the non-performance elements of your site. More importantly, this tool allows you to get a better idea of your visitors and the search queries that bring them to your site. To use it, you must first integrate it with your site, then use HubSpot and Hotjar codes to connect the two solutions. You can check out our website to discover more tips in the technology theme.
Salesforce: a unified CRM management solution
It's true that HubSpot already offers non-negligible CRM features. However, by integrating the Salesforce tool with it, you can benefit from advanced customer data processing. The tool offers a unified, yet hyper-structured system of customer data in relation to different parts of the company. It brings more consistency to the various actions of the marketing and sales department. To use it on HubSpot, you'll just have to integrate it and the rest of the alchemy will take care of itself.
Databox: the campaign tracking tool
This tool is a must-have for tracking the performance of marketing campaigns. Thanks to a dashboard, it allows you to get a 360° view of the evolution of performance indicators. The data collection is done automatically by the tool thanks to an interoperability with other solutions such as Google Analytics, Facebook, ... You don't have to do much except to configure the dashboard according to the data you want to visualize.